Will a reporter open your e-mail?

This morning the Business Editor of the Yorkshire Post told me that he gets more than 160 e-mails a day. His inbox is not unusual. Some journalists get as many as 300 e-mails, mostly press releases, every day. Even the most diligent reporters don’t have time to carefully consider each and every press release they receive, so which ones languish unopened in their inboxes for days? Even worse, which ones get trashed without being read?

Here are a few tips to help your press release get the attention it deserves.

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